OldBoy Brand
Rebel Streetwear
Bold Attitude
Oldboy Brand is a bold, dynamic streetwear label that fuses rebellious spirit with contemporary fashion, capturing the essence of youth culture and self-expression.
Oldboy Brand approached us to create a brand video that captured the essence of their identity—an unapologetic attitude towards fashion and life. The goal was to create a visually arresting story that showcased the brand's distinctive street culture and spoke to a global audience of trendsetters.
We crafted a narrative centered around individuality, freedom, and defiance. The video paired high-energy visuals of urban life with a soundtrack that amplified the brand's rebellious tone. Bold shots of street art, skate culture, and underground music scenes were seamlessly woven with models wearing Oldboy’s latest collections, creating a visual narrative that felt both authentic and aspirational.
The result was a striking and impactful video that elevated Oldboy Brand’s presence in the global streetwear market.